Something for the “Don’t Make Me Come Over There” file.
Last fall, Rickard’s Red beer had an absolutely amazing commercial. A guy orders a beer, and as it’s poured a choir starts singing a grand hymn. If you remember the name of the song, please enlighten us cuz I don’t recall. And whatever the song is, that rates as one of the best beer commercials I’ve ever seen.
Sadly, they couldn’t leave well enough alone.
Tonight, I saw a second commercial in the same vein. Only problem is, this time around it sucked. Seen it. Been there. Done that.
To be clear, the commercial might be fine, but I can’t tell because I couldn’t be bothered to watch it.
Silly beer company…you had a good idea, and now you’ve dragged it out to long and ruined the legacy.
More accurately, silly beer company’s advertising agency. You clearly don’t understand the industry that you work in. Or perhaps you understand it so well that you were able to sell the beer company on a second commercial even though you knew it would be hideously ineffective.
Either way, you suck. Learn how to do your jobs, or start doing your job ethically. Whichever may be the case.
Don’t make me come over there.
The original piece used was “O Fortuna” – I can’t remember who the composer was.
And I agree. It’s too similar to the original concept. Boo.
The song from the Rickard’s ad was “O Fortuna” from Carmina Burana by Carl Orff. One of the greatest songs in history, but also one of the most over-used songs in history. I’m kinda tempted to turn it into a FASS song one of these years. It’d be ironic…
Right, I knew that. I always forget the titles…
Funny thing is, when I was watching the World’s Best Commercials earlier this year, there was a European ad that also featured “O Fortuna”, and it’s even better. Check it out, cuz it’s hilarious:
http://www.bigad.com.au/
Quingawaga, do it, do it, do it! That would be too funny…