I have to say that the new Ebay advertising is absolutely stunning in its execution. It’s brilliant. If you haven’t seen it, then you don’t know what it’s about. But once you do, it’s obvious.
And that’s the beauty of “it”. Whatever “it” is, you’ll find it on Ebay. Or something like that.
It’s simple, obvious, and fun. It’s not at all annoying, and it’s highly representative of Ebay’s business.
In truth, I wonder why Ebay feels the need to advertise…while I know lots of people who have never used it, I don’t know anyone who’s never heard of the auction site. Personally, I’ve used it on numerous occasions with great results. But rather than turn this scatterthought into an Ebay commercial, I’ll stop there.
It’s nice to know that some advertisers are still capable of creating unique and intelligent marketing campaigns.